Polus Digital is a branding, design, and marketing firm that was birthed out of the social media marketing movement. With an almost exponential increase in marketing and advertising noise in the last few years, it became obvious that anything less than a clear, targeted, and genuine message will just not appeal to customers.
So instead of just making a lot of noise about our clients, we hone in on who they are and why people should want to work with them or buy their product. Once we have helped define the brand, clarify the message, and design its identity, it makes the “sharing it with the world” part much easier and much more effective.
Polus is an Ancient Greek word, found in the Bible, which means much or many. But more than just a cool word, our company name stands for what it was created to provide for clients and employees.
Based on Jesus’s Parable of the Sower, found in Matthew 13, the word ‘polus’ is used to describe a scene where a farmer’s seeds are cast in a rocky place where there was not “much” soil, allowing those seeds to grow but without deep roots.
However, the Parable also tells the tale of seeds cast where the soil was perfect for growing healthy and high-yielding crops.
It is to this end that Polus Digital, Inc. was created.
We intend to help our clients grow their business, which requires good soil, deep roots, and enough sunlight.
To create the necessary foundation for growth, we begin by helping our clients dig and uncover the true nature and purpose of their company, their good soil.
We then help them grow deep roots by providing them with professional and stunning design elements that are both meaningful and iconic.
And finally, we endeavor to provide just the right amount of sunlight through a targeted marketing strategy that is customized to fit each client’s individual goals.
With this process, we are able to create a clear and solid brand for our clients that can withstand the test of time and grow to reap a harvest that is “30, 60, 100 fold what was sown.”
The company’s founder and president, Carla Pratico, has a background in copywriting, editing, web design, social media, and above all else — online branding and marketing. She is a magna cum laude graduate of Virginia Tech and was named Virginia Tech Woman of the Year in 2009. Carla currently lives in Manhattan with her amazing husband, but as any true southerner would, she returns to her home state of Virginia every chance she gets.